Here’s my hot take on using the Front Matter area in HUGO’s markdown documents to add content to a post. Front Matter should only be used for post settings. Shortcodes are meant to make adding recurrent special content to a post easier. Yes, that’s the shortcodes, not the front matter.

Enabling the comment section in a post, disabling the image resizing, setting the post as a draft or not. That’s ok. But if you use the Front Matter to add videos, or anything that belongs to the content part of the article. You are just breaking the whole purpose of using markdown and standardized formats to maintain a webpage. If you want to change theme, or view the file in another markdown app, a part of your content is now lost because it’s not living in the content area.